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Lavanya R & Subbulakshmi P

Writing is really an art. We can find a large number of books that attempt to deal with the subject “Brand Management”. These books were written both by Indian Authors and Foreign Authors. Books written by Foreign Authors, of course, are very excellent in many ways. But they are primarily intended for the readers of their own countries. This is our first attempt at writing books. We have followed the footsteps of the Indian Authors while preparing the book.

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