Shawn Paul has 30+ years of field experience in new product launches and business development through supply chain. He held Senior and Executive roles at General Motors, Parker Hannifin and Crystal Financial Group (CFG), with assignments at GM-Toyota Nummi, Shanghai GM and GM Korea. He holds a Master’s degree from Purdue in Mechanical Engineering and an MBA from Wayne state. His Doctoral work being compiled in Supply chain ecosystem development for the Automotive industry has earned him several key-note addresses at the National Supply Chain symposium, SAE World Congress, Auto Tech 2017 & 2018, Transmission Tech symposiums etc. In this book, he shares his experience and insights from his Corporate roles, research for his doctoral thesis and his consultancy practice at CFG in Metro Detroit area in rebranding small/medium sized business through supply chain, especially in the early 2000s, a truly difficult time for business in the local market. He is currently on an expat assignment as a Senior Executive for Mahindra in India, with responsibility for projects in US, India and S.Korea. Prof Wilfred Paul is the Professor and Head of the department of Manufacturing Engineering (Retd) at Annamalai University, India. He has a long & distinguished academic career and was the Indo-US exchange scholar at the University of Missouri, Rolla.