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    This book is a garland of those poems every flower of which is added on the basis of the author’s personal experience of life. This is not a fiction or any fairy tale but the truth of life. The contents of this book may be understood easily by everyone as it is written for everyone and maybe liked by only those who like reality and have the courage to accept the truth. It relates to the life of a common man and every word in it hits the inner soul of a person. So if reality is your cup of tea this book is a must-have for you.

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    This book provides a wealth of information on adequacy, equity,
    efficiency, quality, and liberty of education finance.
    It also explores the political and legal dimensions of the education finance.
    It contains a lucid and rigorous analysis of school choice, demand-side
    financing schemes, public-private partnerships, innovative financing schemes
    and aid instruments etc. It provides global as well as regional landscapes
    of education finance with country-specific case studies. Thus, it is a
    comprehensive academic book useful to students, researchers,
    educationalists, economists, administrators and other policymakers.

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    This book studies the role of Indian children in family purchase decision making process duly considering important consumer socialization factors.
    This book provides insights for the marketers in identifying the key processes and variables pertinent to the influence of television advertising on
    children in family purchase decision making in India. This book will aid the marketers in designing marketing communications targeted towards the children.
    Parents, schools, and Government can also benefit in formulating the interventions in minimizing the negative effects of television commercials.

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    The book, primarily, pertains to evolving and strengthening of democratic practices in India, after centuries of political slavery and subjugation under the British rule. The book contains wholesome information on establishment and structure of the Indian Parliament and various constitutionally-elected bodies, their powers and duties under the Indian Constitution. It narrates the entire political journey of the country—from India’s Independence to the last General Elections in 2014—enlisting all major political developments like evolvement of various political parties, imposition of Emergency, formation of various political fronts and alliances at the Centre, formation and fall of various coalition governments, assassination of two Prime Ministers, era of minority governments and finally emergence of Bharatiya Janata Party as a single largest party with absolute majority to gain power at the Centre. The book—based on in-depth research and analytical study—covers the entire gamut of General Elections in India from 1951-52 to 2014. The book also dwells at length on the policies and programmes pursued by different Prime Ministers during their tenure.

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    Birds Like Us is the maiden collection of poems composed by Deepak K Choudhary (Darshak). The collection comprises 90 poems penned at different points of time and on an array of subjects straddling across various contextual terrains of human existence. The poems have been composed employing diverse forms of poetic expression, styles and techniques. While some of the pieces may read almost like Browningian anterior monologues marked by a reflective tone and multiple layers of inwardness, some others may strike you with their conversational and occasionally balladic approach and palpable earthiness of treatment. A few others seem to be rooted in memories and reminiscences floating in the ‘pasts’ defying the deterministic mechanism of ‘calendar-clock precision’. At times, the readers may also notice the presence of some elements and features of metaphysical, existential, surreal and symbolic poetry in practice. Satire rooted in the zeitgeist is a striking aspect in case of some other poems with political undertones. The poet has not divided the collection into segments as he believes that any such attempt will obstruct the process of reading without preconceived notions and presuppositions.

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    Dear readers, The journey of ‘follow me’ began six years back as a result of my desire to share my experience and views on God in response to His people and to my present life. According to my research and personal reflection, God involves himself in the life of the people in an ordinary manner. I find the stream of inclusiveness throughout the faith journey of the people of God and this is strongly underlined with Jesus choosing his followers rather than letting them come to him. The logic of God often impresses us. It shapes our clear vision of the kingdom of God and the priorities of his messianic ministry. The book focuses on structure, with examples of formal, informal, expository and inductive notes. ‘Follow me’ is intended to be a handbook to preachers and seminarians for the proclamation of the Word of God. At times, some sermons will feature multiple themes related to the readings in order to facilitate the readers to enlarge their scopes. 

    Follow me by: Xavier Kumar .J 500.00
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    Adhure Khuwab… Dr. Sadiq Deobandi’s Ghazal Collection. In this Ghazal collection, there is a lot of gazals from one to another. You will surely like this ghazal collection.

    Adhoore Khwab by: Sadiq Ali 159.00
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    “When the sea cry with the lot of pain it create lots of disturbance inside so many precious things hidden in the womb of sea all come out on surface and its beautify the whole earth and its create the philosophy of life. It appears that there is a light of Ocean all around and it begins shower of happiness.”

    Behte aansu by: Amit Chauhan 208.00
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    “Tum Ajnabi Hi Rahti” is a beautiful journey of Love. The journey is without any destination. In fact, love is a perfect journey in itself—it does not have any purpose. The real love teaches us that living together or separating should never have a sense of hatred or infidelity for each other. There should be a feeling of love and respect for each other in the mind, always.

    All the poems in this book are based on different aspects of love between an innocent and holy soul. Since the advent of the first meeting to the splitting of hope, the fear of disappointment will be overcome. I felt all this while living in love and dropped it all as a poem on paper. Hopefully, readers will love this book and will feel connected to my poems. I am eagerly waiting for your response.

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    This book contains short poems for your kids based on our daily routine life. In our surroundings there are so many small things which we only see. These small little things have a lot of fun and excitement hidden in them. So let’s explore these fun rhymes, as bringing smiles to one’s life is the biggest challenge in today’s hectic life. I am sure my little thoughts written by tiny fingers will tickle your imagination into a laugh. Enjoy reading!

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    ‘Give a man a fish, you have fed him for today. Teach a man to fish and you have fed him for the lifetime.’ Reservation perpetuates the system of caste in the Indian society. Our constitution makers wanted to improve the conditions of the backward sections by creating equality in the society, but the present system of reservation has worked against this goal by segregating these sections from the mainstream. It has also contributed to hatred among people from different castes. It has promoted and strengthened caste-based loyalties instead of patriotism. Therefore, the time demands a change and look-over at the present reservation policy so that the weaker section of society gets the benefit and not the privileged ones. Our aim should be the upliftment of poor and not “Dirty Vote Politics.” This book will help you unleash your inner thoughts and initiate a change. 70 years are 7 times more what framers thought to achieve in 10 years.

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    The writer of this book named Jeevn Dhaara, Dr. M D Sharma, is a very emotional person who does not know to cheat in love, business, or in any field he is concerned with.

    This book is an imaginary and emotional outburst of his feelings regarding true love in the prime of his age and written later in the year 1986, published and printed in the year 2018. Through this poetic expression, he finds spiritual solace. He hopes that the learned readers will not take it in another way as a broken love.

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    It is a love story weaved with the elements of suicide and crime. This story is one of those stories which has changed the lives of many people. It will entertain readers of every age group.

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    The use of plants as source of medicinal agents lies deep in the roots of antiquity. No one will ever know what led primitive man emerging from his ancestral, origin, to select certain plant material for the treatment of various ailments and diseases though it may be assumed that during the long transition from instinctive behaviour to more rational action, there was a conscious realization that certain roots, leaves, bark, fruits and even plant exudations had some beneficial action. This knowledge and the characteristics of the plant material, or even the entire plant itself, would be remembered for future occasions and the information passed on to others by word of mouth. Later, as different civilizations developed, man was able to communicate his knowledge and ideas, first by carving into stones or clay and later by writing on parchment or paper with the result that his knowledge became known to the coming generations. Reverence may be made to the clay writings from the library of the Assyrian king, to the Ebers Papyrus and to the writings of Dioscorides to indicate sources of our knowledge today about the crude drugs by Arabians, Babylonians, Chinese, Egyptians, Greeks, Indians, Persians, Romans and Sumarians thousands of years ago. The oldest treatises dealing with Ayurveda are Susruta samhita and Charaka samhita both compiled between 500-300 B.C. The development of the Ayurvedic system of medicine was based on scientific approach and methodology. Many of the drugs used in the traditional systems have stood the test of time. Most of the MAPs are used in the Indian Systems of Medicines and pharmaceutical and oil industries. About 118 species of MAPs of IHR yield essential oils. The Indigenous knowledge about medicinal plants and therapies was composed verbally and passed orally from generation to generation. Much later, some of this information was systematized in treatise forms like Atharveda, Yajurveda, Charak Samhita, Sushrut Samhita, etc. These systematized systems of knowledge about medicinal plants and therapies are included under Ayurveda – the Indian Traditional Medicine System. We are trying to compare the traditional Himalayan materia medica with that used by Ayurved. With the increasing demand of MAPs in the Indian Systems of Medicines, and pharmaceutical and oil industries, the wild populations of the MAPs are facing high pressures. Keeping above in view, and considering importance of number of herbal pharmaceutical industry using plants of high value for production of the eco -Friendly formation. Among the widely used plants cultivation techniques (Agro- technology) and its uses detail describes for farmers and Enterprisers, Academician and Researchers.

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    “Value of Lifetime Present is a collection of poems on deep thoughts, beliefs, and faith written by a young man. These writings are open to agreement or disagreement. These writings are values for human interaction for survival.

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    An enchanting and compelling collection of 10 short stories, this book will enthrall readers with identifiable characters, wistful settings, and surprising behavior. In these stories, there are everyday people that you meet or hear about in your daily life, with their own quirks of existential angst, alluring ambitions, and deviant behavior. They are not wicked people but often exhibit socially defiant behavior in pursuit of their own survival and success. The book is an entertaining page-turner and will take you through the internal battles people undergo in contemporary India. Written in lucid, gripping and conversational style, the narrative will keep you hooked and takes you across various sub-genres of social drama ending with one offering in erotica.

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    The book is described in seven chapters with Prologue explaining the contents of each Chapter and the Epilogue, a brief biography of Durga and her once in a lifetime dream visits abroad. The first chapter is an attribute to the development of the medical science from ancient Vedic scriptures, followed by the description of Unani and Ayurvedic schools of medicine that prevailed in Kashmir, which then got swept over by the sudden boom of allopathic treatment through synthetic drugs, because the system was pronounced to be more efficient for instant relief, besides being systematic, scientific and logical backed further by surgical interventions whenever necessary. The first chapter titles as “Philanthropy of the Physicians then and the Doctrine of the Doctors now” is a very interesting chapter backed by some very interesting case studies. The physicians of the yore are portrayed as true philanthropists as they would simply aim at alleviating the suffering of the sick and curing them back to normalcy with least interest in any material gains in return, while as the extent and quality of the services expected from most of the Doctors in private practice now is a direct function of the amount of fee received. The next two chapters describe the last one year of Durga’s struggle against her perpetual indispositions and the doctor’s apathy or inability to investigate the root cause of the steadily deterioration in her health, the observations of which recorded meticulously and narrated in the book, expose the inimical practices prevailing in the system which inflicts unbearable physical and emotional stresses on the patient who eventually give in as ‘Fatal Face Down.’ To know more, grab a copy today!

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    The story is about you and me—means who am I, who are you, what is your and my religion, what is your and my cast, what is your and my country and what is your and my color. We all are stuck in this. My religion is better than yours, my cast is higher than yours, my country is better than yours. A war has raged and all of us are the part of it, but even we do not want to become part of it. Now not only humanity but even human is in danger. This story is not finding any evil in anyone, nor blaming anyone, but just trying to understand through bringing in light some incidents. People get separated in life and only a few memories remain. Turning them to see, we will find how much you and mine are in our life. There are walls between religions, trenches among casts, boundaries between countries and differences among breeds. Among all of these, I am trying to bind story in few words to find humanity.

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    This book is designed to provide some of the answers to the queries of students of Mass Communication, Journalism, Advertising, Communication, Social Media and Electronic Media in terms of research. In this book, the focus is on some of the theories of communication, Multimedia, Media Research Analytical Skills and Techniques, how to organize and conduct research in communication studies, journalism studies and mass communication designs. The book provides inputs and instructions for a beginner in a mass communication research study. Emphasis is given to some of the theories of communication with its relevance in communication research, research methodology as applied to media and mass communication research designs.

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    “Some hollow pain eats within
    When one adore just walks away
    Away from the mellow halo of thoughts,
    he breaks the unknown web of threads
    What affection weaves without my will
    I do not know what breaks me in
    And comes like moisture on my cheeks

    I lack that courage to bid him stop
    Not well known and still I crawl
    Into that storm where the leaves tremble
    And lips lack voice to cheep him halt
    And pigeons shriek for the wind that warns
    That the stranger who just left today
    May not think this up and all.

    ‘ Tis hundred times I scold my mind
    To stop this oozing of my heart,
    Now I shall build a separate hell
    Lest you may find I split in two
    Being lost in vain from the start.

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    “Ta’aruf is a beautiful poetry collection. It also contains a short story about love. This Book is written by Atul Kumar and Author Amol and this is India’s first poetry collection in which a Student and a Professor penned different shades of emotions together about love and life journey.

    The title “Ta’aruf” is basically Urdu word which means “Introduction or acquaintance” and the Authors believe that every day in our life, we are introduced to new things, situation, or a person and sometimes these things or situation change your life forever.

    Ta’aruf by: Amol, Atul Kumar, 155.00
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    This story is about a girl Mahi, happily married to her childhood friend. She was enjoying her life to the fullest but a storm came to her life in the form of her past.What was her past, what she was hiding and how she deals with all this; the answer to your questions will get revealed in this book.

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    The book, Ek Rahageer, showcase a spectrum of emotions felt by an individual. The author has written about love, beauty, happiness, pain, loneliness, relationship, and society at large.

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    Sahitya is the story of those circumstances which we face in our life many times. It is the story of some wanted-unwanted, known-unknown incidents of our life. It is the composition of the writer that is more than just a story. In this composition, the author has painted all the characters in different colors. On one hand, there is a love chemistry of Sahitya and Shruti; on the other hand, Nazia and Viren are the characters who give a new twist to their lives by discarding the conservative ideologies.

    Sahitya… by: Vishay Azad 150.00
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    The book Wings of My Heart is a collection of love poems, nature poems, and inspirational poems. These poems are legit and dazzling. They can reach the hearts of the readers quickly. It’s a simple and unique selection with a great impact. The author has written about the importance of nature and our inner beauty and at the same time, readers will read poems on issues of our society. The readers will be able to feel the situation through her imagination and the unusual real incident of her life. Readers can relate themselves to her thoughts. Her poems are for almost every age group and mood.

    Rated 4.00 out of 5
    Wings Of My Heart by: Sarika Bahl 95.00
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    Markandeyan in his early twenties is stunned to hear from an uncanny old man that his parents are not his biological parents. He holds it from Jagannathan and Bhasurangi, his parents, for some time. Meanwhile, his health deteriorates. His parents seek the help of a sorcerer, who performs black magic to rid him of the evil spirit that has been supposedly plaguing him.

    He sets off on a mission to meet with a famous mystic in a faraway city. He has to wait for a year to get an audience. Meanwhile, he takes up a teaching job in a school, where he becomes the cynosure of attention of all the women teachers, some of them bewitchingly beautiful. However, he has already seen a girl on the internet and wants to marry none else. Can he escape unscathed? Does the mystic solve the mystery of his birth? Does Markandeyan marry the girl of his dreams? Read on…

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    Teri “Preeti” Priye…’ is a collection of Gazals and Poems. Poems are not merely a collection of words but represent the reality of people, their emotions, mindsets, and relationships with each other. Poems are based on Love and Fiction. They symbolize various dimensions of human emotions and behavior, under various circumstances of current scenario. They are also emphasizing the reality of society and the double standards that have become its integral part.

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    The present book entitled “Electromagnetism” is a humble attempt to present the students of B.Sc. Physics, Semester V (III YEAR) their complete syllabus prescribed by Osmania University in a clear and coordinated manner. This book is written according to the syllabus of Osmania University, it is even useful to the B.Sc. students of other universities. The book has been carefully designed to make electromagnetism concepts and applications easy and as Straight forward as possible. This book incorporates the concepts of electrostatics, magnetostatics, electromagnetic induction and electromagnetic waves. Efforts have been made to make concepts simple.

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    The book titled ‘Applied Chemistry I’ of chemistry has been designed to help aspiring engineers focus on the subject of chemistry. The coverage and features of the book as per the syllabus make it highly useful for students. This book is a versatile rapid review source with an exclusive format which explains concepts clearly. The solved examples will facilitate easy mastering of the concepts and their applications. This book is designed in such a way that it caters to the questions that a student may have from the related syllabus. The students can find all important topics, such as concepts, definitions, principles with elaborate examples and diagrams. The book is easy to understand for its lucid explanation and easy language. The aim of the book is to strengthen the grasp and understanding of the concepts of the subject and its applicability at the grassroots.

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