Academics (367)

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  • img-book

    The book ‘Customer Relationship Management: A Corporate Strategy’ is in reference to the Indian Scenario and focuses on the Banking sector, Mobile service sector, and Hotel and Restaurant service sector. The Introductory pages highlight some basic concepts of origination of the term ‘marketing’, the concept of ‘customer satisfaction’, about ‘service’, and its characteristics and concept of ‘consumer behavior’ in a summary. The proceeding passages thereafter elaborate the details of relationship marketing and customer relationship management supported by research data, along with a glimpse of the past, present, and future of CRM.

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  • img-book

    “This booklet has been compiled for those learners who have to speak day to day Chinese for tourist/business and basic communication purposes. Bilateral relations between India and China are increasing year after year, therefore, a compact booklet in bilingual, rather trilingual form i.e. Chinese, English, and Hindi is much in demand.
    Hope this booklet fulfills the expectations of the common learner and reader of Chinese language and makes it possible to go for learning Chinese language in depth and details.”

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  • img-book

    This book is targeted for the Grade 2 students for strengthening their mathematical reasoning and analytical skills. It focuses on enabling students to think in an innovative manner. This reference book shall assist them in their preparation for International Mathematics Olympiad. By solving the problems, the students shall also learn to apply the fundamentals of mathematics in day to day life.

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  • img-book

    This book is about some of the trending issues in the field of finance and is expected to benefit people having interest in the relevant field. Further, special focus has been laid on issues affecting the North-Eastern region of India.

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  • img-book

    This book has been precisely designed to meet the academic requirements of engineering students as per Anna University, Pondicherry University and all other universities in India. The book covers the entire syllabus and contains all sort of value based questions. Use of diagrams, tables, flowcharts etc. has been made to make the topics ‘self-explanatory’. It is a compact handbook which meets all the learners needs to understand concepts in microprocessors and microcontrollers.

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  • img-book

    Psychology has become a separate and well organized field of knowledge in all fields of social life. Previously to study human behavior and mind there was a separate study subject, which was known as the mental philosophy. So we can say that today’s psychology is the offspring of philosophy. This course offers students an engaging introduction to the essential topics in psychology. Throughout this study of human behavior and the mind, you will gain an insight into the history of the field of psychology, as well as explore current theories and issues in areas such as: Childhood development, Adolescence, Emotions, Attachment, Motivation, and wellness.

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  • img-book

    This book with 37 chapters is aimed at the post-graduates of Radiology and Pediatrics as well as Consultants. It covers abdomen, CVS, chest, skeletal, urinary tract, neuro and endocrinology in pediatrics. The section of pediatric endocrinology is a special feature of this book, not included in books on pediatric radiology. All the authors are esteemed teachers in their sub-specialties of radiology. The text and bibliography are reduced to minimum but there is a large gallery of class images, through which one really learns. Reading this book is indeed enjoyable and at the same time informative.

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  • img-book

    Authors examined the relationship between the return from stock market and the foreign exchange rates, also wanted to share the outcome with the rest of the world other than their surroundings as everyone in the industry and common investors should know the direct and also the indirect factors that affecting the climate of the stock market. The book is divided into five major parts and each one will talk about the stake what they took. The more you read the more you will learn what stock market is and how foreign exchange rate will come into the picture. The book is now made available on all the major online stores at affordable price. Read to Lead..!

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  • img-book

    This book has been specifically designed to meet the academic requirements of students studying in Class XII under the CBSE curriculum.

    The book is designed as per the chapters and topics given in the NCERT text book. The book covers the entire syllabus and contains all types of questions including the value based.

    Use of diagrams, tables, flowcharts etc. has been made to make the topics ‘self-explanatory’.

    A separate section for revision questions with their answers and hints are given at the end of each chapter as a self-assessment tool for learners.

    It is a compact handbook which contains everything required by students to have a complete understanding of each topic and to gain success in the board exams.

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  • img-book

    VOCABULARY SPLASH THROUGH VISUALS

    The book is user friendly and based on the concept of linking learning. There are 85 high frequency words followed by an interesting collection of idioms and phrases. All the high frequency words are represented by images, root words/word origin, synonyms and antonyms and illustrated sentences.
    Further, this book also offers simple and interesting analysis.

    For those looking to enhance their knowledge of idioms & phrases and vocabulary skills in a stimulating way, this is your cup of tea.

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  • img-book

    In the recent years Hyderabad city have been rapidly developing due to increase several manufacturing industries i.e., bulk drugs, pharmaceuticals, mineral based industries, agro processing industries, lather, textiles, automobiles industries.. etc., it is resemble of rising pollution level in the Hyderabad city. This book entitled “SOCIO ECONOMIC ANALYSIS: MUSI RIVER WATER POLLUTION” was focused on the socio economic conditions of the people those who were residing the downstream villages of the musi river; they have been using the polluted water for the cultivation of crops, it was found that the paddy, leaf vegetables, vegetables, and grass grown in the area highly contaminated, this have been adversely affected. On the other hand traditional occupations like, washer men, fishermen, shepherds’, weavers, pot makers, gold smiths and toddy tappers they lost their occupations. In these area health problems of human being (skin allergies, diarrheic, malaria, food poison, joint pains, and water born diseases) is more, they have been spending lakhs of rupees of money on health and buying drinking water.

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  • img-book

    This book is to teach the beginners.Pencil sketching makes picture realistic. She has used different B pencils to sketch figures and oil pastel in figures to make the figure more interesting. The book throws light on the study of the human skeleton, the study of human anatomy, human drapery, and light effect on human from different angles. She has tried her best to make the detailed study of hand, leg, head, eyes, and movement of human figures as easy as she could.

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  • img-book

    This book describes that the process of new socio-economic transformation has affected rural India to a great extent. It has noticed that along with homogenisation of certain aspects of Indian culture, globalisation has also helped in accelerating the growth of self-consciousness and cultural identities. The growing disparities among different segments of Indian population and the resultant unevenness in the spread of a global culture also proliferates diversity. As a corollary, several aspects of our custom and tradition continue to exist side by side as there is both adoption and rejection.

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  • img-book

    A Transition from Dependence to Independence” is a special edition that provides invaluable knowledge about the emerging issue of Women Empowerment. This book is an effort to analyze how over the years, women have come forward crossing the boundaries of their homes and excelling in various initiatives they undertake in the field of entrepreneurship and its impact on Economic Development. The book also includes success stories of some of the leading Women Entrepreneurs: their struggle and achievements which will encourage more women entrepreneurs to grab the opportunities and make a profitable career through self-employment.

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  • img-book

    Today, the world is full of competition and if you want to compete the world you must have to maintain a certain level. The book, COMPETITIVE CHEMISTRY, is designed to introduce the students in the world of competition. It contains so many type of questions like: solved example, MCQ, more than one correct answer questions, previous year question of different competition, knowledge test and many more. “COMPETITIVE CHEMISTRY” will help the student in achieving the confidence which the world requires today. The best part of the book is that it contains the solution of all the questions which is in the book. Beside it this book will also help you to make your concepts strong so that you can solve any question with unique approach.

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    Rated 4.00 out of 5
    Competitive Chemistry by: Nikhil Kumar 260.00
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    This book is in accordance to the Mumbai University curriculum prescribed for the Final Year Computer Engineering subject ‘Digital Forensics’. Although this book is aligned to the syllabus but can also be used by enthusiasts and students willing to learn how a digital forensic investigation takes place and the various laws governing those investigations.

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  • img-book

    “The book targeted for Grade 4 students enables them to strengthen fundamentals of mathematics to face challenges at later stage. Mere reading from school textbooks is not enough. The students require the reference books from the early stages, to face the competitions. There is some different and innovative matter. The mathematics is to be applied in every sphere of life. The book is written considering this and also for the preparation of International Mathematics Olympiads.

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  • img-book

    The book offers a self-study to understand Meteorology theory for the aspiring pilots in a concise form. The various question paper can easily be answered going through this book and understanding it.

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  • img-book


    It gives me immense pleasure to offer our students the first edition of my book on Medicinal Chemistry-IV for Final Year B.Pharm as per SPPU Syllabus.

    The Silent Features of this book includes;

    • Disease and Drug information;
    • Drug Classification;
    • IUPAC Name of each Drug;
    • Structure of each Drug;
    • Brand Name or Trade Name of some Drug;
    • History;
    • Mechanism of action;
    • SAR of some Drugs;
    • Pharmacokinetics;
    • Side effects;
    • Synthesis of some Drugs.

     

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  • img-book

    This is a Ph.D thesis published by the researcher Dr. Mrs. Kanchan Mukund Sananse (Navale), in the form of a book. The research title of the study is ‘A study of Industrial Contribution in Socio-Economic Development of North Maharashtra’. This book is recommended for the students of M.A., M.com, M. Phil., M.P.M., M.B.A. and other such P.G. Courses for their project work. The author assures that this book will prove to be useful and will help the students constructively in the preparation of their project.

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  • img-book

    For making his students understand better, the author has started a short-term Technical session (course) in an association with a company that has its expertise in making video trailers. With the help of his industrial experience and virtual demo(s), students get a vivid picture of which field/department they should select for their careers.

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  • img-book

    So, are you one of those who think they know a teeny weeny bit of English? Or the one
    who has a reasonably good command over English but when it comes to speaking or
    writing in English, often needs more words to express themselves than some of the
    peers?
    If yes, this book is for you. English has become a universal language and succinctly
    expressing oneself has become really important. Many of us, even after having used
    English over years feel that something is missing. They are not able to have the same
    impact as some of the polished speakers have.
    This book helps such people as:
     This book unravel the mystery of idioms
     Idioms help you to make a long story short and the listener feels your English is
    top notch.
     Written in simple English, ‘An Introduction To Idioms’ is easy to understand and
    comprehend.
     After reading this, you would be certainly happy to have bought this book.
    So what are you waiting for, go ahead, read it and move a step forward in English.

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  • img-book

    This book explained architechtural of western art, statue and painting has been written briefly. Looking at the detail of the subject, each country, the era and artist has been discussed in the respective boundaries. English names also mentioned for hindi form of foreign names. This text book of Fine arts has been written according to the syllabus of Prayag Sangit Samiti, Allahabad, Prachin Kala Kendra, Chandigarh. There are some questions written at the end of the book for exam purposes. This book is also useful for such persons who are interested in fine arts.

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  • img-book

    : This book explained Kala,Kalagat Siddhant,Pravidhi,Tatva,Chitra Shelli,Saundraya Shashtra briefly. The art of Indian art has been described in the development of painting till the modern era. English names also mentioned for hindi form of foreign names. This text book of Fine arts has been written according to the syllabus of Prayag Sangit Samiti, Allahabad, Prachin Kala Kendra, Chandigarh. There are some questions written at the end of the book for exam purposes. This book is also useful for such persons who are interested in fine arts and want to increase their knowledge in the field of arts.

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  • img-book

    This text book of Kathak dance has been written according to the syllabus of Fifthe and Sixth year course of Prayag Sangit Samiti, Allahabad, Nritya Visharad Pratham Khand and Nritya Visharad Poorn, Nritya Bhushan Pratham Khand of Prachin Kala Kendra, Chandigarh, Nritya Visharad First and Second year of Akhil Bhartiya Gandharv, Bombay It is equally useful for other types of similar level of B.A and M.A exams. The history of bhartiya Chirtakla has been briefly described.There are some questions written at the end of the book for exam purposes.

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  • img-book

    This book is for Nrityakala and Bhartiya Nrityakala. The history of bhartiya Chirtakla has been briefly described.This text book of Kathak dance has been written according to the syllabus of Third and Fourth year course of Prayag Sangit Samiti, Allahabad, Nritya Bhushan Dwitya and Tritya Khand of Prachin Kala Kendra, Chandigarh, Intermediate of Madhya Pradesh and Uttar Pradesh. Apart from Kathak, other Indian classical dance styles have been written. It is equally useful for other types of similar level of exams.There are some questions written at the end of the book for exam purposes.

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  • img-book

    This text book of Kathak dance has been written according to the syllabus of First and Second year course of Prayag Sangit Samiti, Allahabad, Prarambhik and Nritya Bhushan Pratham Khand of Prachin Kala Kendra, High School of Madhya Pradesh and Uttar Pradesh. It is equally useful for other types of similar level of exams.There are some questions written at the end of the book for exam purposes.This book is also useful for such persons who are interested in dance and his studies and want to increase their knowledge in the field of dance.

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  • img-book

    Achieving a healthy long life actually depends on the extent to which an individual remains healthy in his day to day life. The ideal way in which an individual with a balanced constitution should proceed with day to day lifestyle is described in this book in simplified and effective way. The holistic approach of Ayurveda involves usage of drug, behavioral changes and diet in tackling problems of mind and body to ensure vitality and good health. Go and grab your copy today to know more about effective ways of living a healthy lifestyle.

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  • img-book

    Science is a process of inquiry that describes the natural events with evidence through observation. Physical Science belongs to the field of Science which deals with non-living materials and basic elements of nature in the earth. Especially physics constitutes the concrete nature of the substances and chemistry analyses its compositional nature. To observe and understand the nature of science, a particular subject is required for the learners to learn and the teachers to teach. With the help of the specific lens, the learners and teachers of science will have a broad outlook regarding the concepts of science. Specifically, this book is formulated for pre-service teachers to teach scientific concepts and promote scientific temper among students. Further, the book is designed based on the latest syllabus of Tamil Nadu Teachers Education University (2016-17). The book focuses on the aims and objectives of teaching physical science, planning for instruction, practicing the teaching skills in physical science, several methods of teaching physical science and resources for teaching physical science. It is also helpful for the first year pre-service teachers who are studying physical science as a pedagogic subject in B.Ed colleges.

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  • img-book

    This book is written for beginner who want to understand it in simple languages, with lots of block diagrams, putting the main focus on coding standards and methods to be followed.

    This book is designed primarily for one semester course in MIS for the undergraduate students of computer science and engineering. It will be useful for mca, bca, bsc, comp sc. and software industry it related courses.

    Key features
    1. Large number of block diagrams to understand
    2. Standards followed in the software industry.
    3. Safe in online transactions process.

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