Non-Fiction (302)

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  • India’s Democracy An Illusion by: Soundarpandiyan 450.00

    “By the people, for the people and of the people” Mr. Abraham Lincoln, The President of America on Democracy (The sentence missed the words “if the people suits”) Democracy a civilized form of Administration invented by the political philosophers. “Will the people who existed before table manners suit democracy” Could the Neanderthal, the primitive, unsophisticated have known the real spirit of Democracy? No. A political exponent said “If you want to enjoy the Democracy create superhuman beings else eradicate the Democracy” But Democracy developed sordid, vile, selfish, sleaze politicians. Machiavellianism has come into prevalence, miscreants infused politics, Fed up is approaching its limit in democracy, Vide Indian politics. Votes are purchased by money and freebies Politics have been converted as a method of cheating, making of the luxury in other’s means. If the miscreants in politics were left to continue they will destruct the very structure of the society. Hence as a service to society, I have expressed my anguish through my book in order to bring to the knowledge of the political people. Cheating goes not only in India but in the Asian democracies also in the guise of democracy. Indian politics is an instance to be compared with the Asian Democracy which will precipitate the facts of maladministration, a different form of democracy i.e. Pseudo Democracy.

  • Becoming Human by: Fr T Joseph Dhanaswamy 400.00

    What makes us Human? No easy answer! Because being human is difficult. Becoming Human is a lifelong process. To be truly human is a gift. Jesus too said, when he asked his disciples to follow him, “Take up your cross and follow me if you want to be my disciple.” He did not promise an easy life. Therefore, I have taken great efforts to compile this book “Becoming Human” to give humanity an escalator to reach their destination that is Being Human by the processes of Becoming Human. Man can become one of these three persons during his lifetime. Either Man can become God or Man can become an animal or Man can become a human. For becoming God he has to give up everything, to become an animal no great effort is needed but to become a Human Being, he needs great efforts, wisdom, moral values, patience, motivational thoughts, and examples of great lives, etc. All these required wisdom, motivational thoughts, moral values, and examples of great lives are presented in a nutshell to the readers to make a gamble of their lives to carve out all the unnecessary parts in their lives like a sculptor to personalize oneself as the best Human Being through this book “Becoming Human”.

  • Crime – The Economic Wolf by: Sourav Banerjee and Namrata Kanungo 150.00

    Crime and its impact on the economy have been vastly researched and published several times. So repetition is not the motive of the book. In Module one, crime is defined in a unique manner. Whatever is not justified, is an injustice. And injustice is a crime. So crime is not only viewed from its legal perspective. Moral, philosophical, sentimental, social, and economic perspectives of crime are also portrayed; that may or may not have a penal code. In module two, a direct cause and effect relationship is established between crime and five indicators of economic development – Per capita income, distribution of wealth, opportunity cost, economic loss, and economic productivity. Apart from a detailed and interesting discussion on crime and criminology, the foresaid matter makes the book completely unique and thought-provoking. Which type of crime impacts which economic dimension most, is what is studied thoroughly in the book.

  • Project Management Process by: A.Malleswara Rao 325.00

    Project Management process is mainly intended to serve as a general information guide for the young and fresh engineers who enter into the project management consultancy environment. The organizations may provide a broad outline of the project management in general during the induction program at the entry level. But it is still desirable to have a complete idea and total understanding of the project management functions on a day-to-day basis. This aspect of project management is highlighted in Part – A of this book.
    Part – A provides a bird’s eye view of the very beginning of the development of engineering as a profession, with a holistic view of traditional project management and the project scenarios, and project execution methods with an emphasis on how the project engineering is done? What are the basic steps in the Engineering Design Process? etc.
    Part – B is on the infrastructure engineering of a grass root mega project. This is an extension of the pre-project activities presented in Part–A. It is aimed at providing project management processes from ground preparation to setting up the required plant faculties. As quality is an essential part of the deliverable products and services, project quality and project engineering quality aspects are also presented as per Quality Systems Management System
    Requirements based on ISO 9001-2015..”

  • 3000 Years of Karma Legacy- An Indian Baniya Story by: KIM Moon-Young 1,200.00

    As per the findings of the Korean author, the Indian business community of Baniyas i.e. Marwaris, Gujaratis, Jains, and others has ruled the Indian economy world for ages. These Baniya merchant groups with their origins in Gujarat, Rajasthan, and around are merely 2% (about 2.5 million) of the Indian population, and currently run 8-9 out of 10 top conglomerates in India.

    The author has credited Indian Baniyas and their 3000 years of Karma legacy for making India the economic superpower of the world. These Indian Baniya groups are and will remain dominant not only in traditional sectors but also in the new generation industries like IT-enabled e-commerce and other services.

    The book talks about the sacrifices made by this community, which forms the part of the global G3 (Great 3) merchant groups including Jewish and Chinese merchants who own a major chunk of business activity across the world. It shares characteristics with Korea’s merchant community, Gaesung Merchants also.

    The book narrates the core competency of the Indian Baniyas and NRIs to address and prosper with this huge and prosperous country.

    The content of this is based on the South Korean author’s years of research and first-hand experience while staying in Ahmadabad and parts of North India.

  • Assorted Feelings by: Abbas Mehdi 235.00

    ASSORTED FEELINGS is a real-life experience, expressed in the form of poetry, short stories, and letters recorded by the author from his teenage to the late middle age, it’s an amalgamated vivid description of cheeky teenage franks, followed by interesting real stories. During his various challenging jobs and letters were written on the prevailing socio-economic and political scenario existing in the country during that time period. The real-life experiences can be enjoyed by a teenager, a working executive, and a social activist! is certainly not a fiction of concocted stories but a true life KHATTA MITHAA experiences penned in the form of poetry, stories, and letters originated in different places of the country at different junctures of life over a period of 30 years put together in ONE book. Besides the book consists 3 different ASSORTED subjects where the author displays his prowess not just as a poet’s feeling but also as a story writer and last but not the least a social reformist thereby conveying a flare for all types of authorship catering to a larger audience, It now depends on the reader which kind of readership interest them?

  • Discovery of Bharat Through Hindustan and British India by: Tribhuwan Nath Singh 482.00

    The book is a synthesis of the ancient Bharatiya texts, with the latest scientific findings for their authenticity, historicity, and relevance to the modern perspective. The ancient Bharatiya texts were burnt by external invaders, and the retrieved texts were misinterpreted as mythological gossips in the English versions. Bharat was said to be in the “Dark Age” before the entry of the Britishers. The book in 14 chapters clarifies the misgivings and proves the Bharatiya civilization over 20,000 years old on the basis of modern research references, and the latest archaeological findings. Computer simulation of celestial configuration proves Ramayan 7000years old historical account of Ram and Mahabharat over 5000 years old historical event. In the background of largescale bloodshed and global warming despite all efforts of the UNO, a need for Spiritual Weapon – Truth and Nonviolence promoted by Mahatma Gandhi as Satyagrah has been projected to save humanity from the zooming Dooms. Day in “ Discovery of Bharat through Hindustan and British India”.

  • INDIA’S STRESSED ASSETS CONUNDRUM – SUGGESTED WAY-OUT by: Prahalad Rao 700.00

    Dawn of Twenty-First Century sighted the Stressed Assets {NPAs}, These banks and financial institutions came under tremendous pressure for financing the projects in the various sectors that perforce became necessary with the Economic Reforms in 1991 that enabled the private participation in a wider sense in the economic development process followed by the Financial Sector Reforms 1991-1992 onwards that blurred the functional lines hitherto existed between the commercial banks and
    the DFIs.
    Because of rising Non-Performance Assets (NPAs) of the major private participants from the later part of the first decade of the new century, the banks and financial institutions were not able to maintain their level of profitability in their operations which was further constrained due to enforcement of Prudential Norms by the RBI. The NPAs reached peak sometime in 2006-07 that led to increasing uneasiness in the Financial Sector.
    This entailed the amendment of the Banking Regulations Act, 1949. Then came IBC which opened up a newer route to escape from honouring the NPAs resulting in the write off of large public money. This is going on; the catastrophic outcome of which is telling upon the economic slowdown. The Prudential Norms Circular of 12 February 2018 issued by the RBI was struck down by the Supreme Court. The PSBs having been working under invisible political interventions from the time they were nationalized way back in 1969 aided more in building up the NPAs. The PSBs having found themselves in a fixed situation due either because of policy or political considerations were unable to act according to the loan covenants for recovery of NPAs. IBC route had not been beneficial to the PSBs who ultimately had no option but to make provision for Bad Debts/Doubtful Debts and write them off in their books of accounts. This is the Work-in-Progress {WIP}

  • The End (Pre – Order) by: Karanvir Gupta 374.00

    There comes a time in the lifetime when we not only start doubting ourselves, but also our past, present and the future. We are left helpless, hopeless and clueless about where we go on from here. 2020 was one such year in the history of mankind. The book The End is a tale of an incorrigible human world that was caught in the trap of unprecedented circumstances and sequence of events. The book is a reflection of many emotions that catapulted during the pandemic. The pandemic arrived, caught us by surprise and questioned the status quo in the world that humans had created for themselves. The book is about a long drawn battle for the survival of the human race. It is a compelling narrative on humans battling the virus and their inner demons at the same time. It is about the dwindling moral compass, the vices, the evolution and further need for evolving as a race. The book The End is an epiphany of quite a few realisations that we would have conveniently ignored or deliberately chose to neglect if not for the pandemic.

    This book is your and mine watchdog. It is for you, me and each one of us to share with our future generations. This book will act as a reminder for the entire generation to not commit the same mistakes again. And remember that after each end, there is a new beginning – there is a new normal towards which all of us will have to work together. The book leaves us with hope that tomorrow the sun will shine and the world would be a better place to live.

  • Music Unlocked by: Karan Kaushik 999.00
    This book is a complete beginner guide to those who wants to learn basics of music theory and on the basis of this theory they can start learning guitar, ukulele and keyboard with the help of this book…
    This book includes all the key ingredients related to music theory and basics of guitar, ukulele and keyboard.
  • Leadership Gotcha by: Anjali Sharda 300.00

    Celebrities are more in the tough spot now than ever before and are easy targets for ridicule on social media. But they are people with a lot of leadership influence i.e. they dissent, they don’t conform, they balance morality and power, etc. These all traits get reflected in their creational work be it movies, any other form of art, or even private lives too.

  • Film Appreciation by: Utpal Datta 200.00

    The book Film Appreciation is a translated version of the book Chalachitrar Rasaswadon, originally written in the Assamese language by the national award-winning film critic and filmmaker Utpal Datta, and translated into English by Dr. Dipsikha Bhagawati as Film Appreciation would unfold a whole new world of understanding the aesthetic and technical dimensions of making and relishing a film. The book would function as a basic and comprehensive apparatus towards a finer understanding of a film, especially for the newbie filmmakers and for those, nourishing a keen interest in the domain.

  • WEAR ME BEAUTIFUL by: Dr. Meena Jhala 774.00

    The aim of the study was to enlighten the knowledge of color and its application in the selection of clothes. Any color in a dress looks nice if it is appropriate to the wearer’s skin tone and it looks becoming. The colors should be right for day wear and evening wear. This particular book will be presenting findings of both Day and Evening Wear.
    Color is one of the most important elements in Fashion. Fashion is color; color is fashion, giving feeling and emotion to every changing trend and is an essential part of our everyday life. Color is perhaps the first element that we register when we view something for the first time. Color is usually the first to attract us to clothing. Color selection in clothes is very personal and each of us has a color or colors in which we think we look best. It was observed by the researcher through the pilot study that the age group between 20 to 30 years in women is very crucial, they have their own wardrobe demands, their choices in the color selection are random and based on trends and mostly on others opinion. They need color guidance for day wear and evening wear. However, this reference is applicable to women above 30 years of age as well. Hence, under the study, ‘A STUDY OF COLOR SELECTION FOR CLOTHING AS PER SKIN- TONE’(Reference of Skin-Tones taken from Donna Fujji’s Skin Tone palette of 10 Warm and 10 Cool skin colors). I have tried to give a proper color palette for each of the seven identified skin tones from the sample size of 500 women with a vocabulary of 101 colors (Reference taken from Jean Allen’s 29 basic and 101 Color Vocabulary) which were matched with Pantone Shade Cards and same were dyed in cotton and silk fabrics for this study by the Researcher.
    One of the main objectives of this research is to address misconceptions that women have regarding skin tones and suitable colors for clothing for day wear and evening wear and provide an opportunity for enhancement of self-image.
    Since the study is based on the skin tones of the women, firstly each of the 500 women’s skin tone was identified with a skin tone scale, and with the data analysis, seven skin tones were identified on the majority ratio. Here the Hair color and color of eyes being constant as black brown. The second aspect was the vocabulary of color; it was matched with Pantone Shade Cards then dyeing them in the exact shade in cotton and silk fabrics. This book hopes to provide suggestions, information, and an opportunity to every woman in India to enhance self-image, look beautiful and attractive in the colors she wears

  • Crisis of COVID-19 & Indian Economy by: Dr R. Uma Devi 1,189.00

    The Present Edited Book provides a comprehensive dimension on the Crisis of COVID-19 and the Indian Economy. This Volume is a collection of 20 articles that emphasize COVID-19 and its impact on various sectors of the Indian Economy viz., Health-care Sector, MSME Sector, Banking Industry, Indian Tourism Industry, Education Sector, Financial Planning and Goals, E-Commerce, Entrepreneurship, Aqua-culture Sector, The Pandemic: Loss of Livelihood and Routes to Recovery, The COVID-19 as a Challenge for Human Life, Customer Preferences towards E-Tourism Sector, Minding Our Mental Health during the Pandemic Outbreak, Understanding Challenges and Defining Objectives for Research Work on “Disruption in Classroom Teaching Due to COVID-19”, Role of Information and Communication Technology and Social Networking and Consequences and Opportunities for IT Sector in India.
    The book is presented in a simple, lucid, and logical manner. This volume would surely act as an indispensable reference work to the Academicians, Students, and Scholars who are interested to develop an understanding of the current Global crisis, COVD-19, its impact, and Initiatives taken by the Government to revive the economy.

  • A STUDY ON EMPLOYEE TURNOVER IN IT-ITES SECTOR WITH REFERENCE TO CHENNAI CITY by: Dr.M.S.VIJAYRAO 280.00

    The growth of IT/ITES sector is drastically influenced by the rate of employee turnover, as the availability of skilled and trained talent pool is imperative. Employee Turnover and Retention Strategies followed by the IT/ITES sector are designed to attract and retain the professionals and are formulated to meet the challenges and to increase productivity.  Organization formulate strong HRD practices along with effective strategies to accomplish goals of creating a congenial environment. It is important to utilize human resources to the optimum extent and to retain them in the organization. Many researches has been conducted across a range of industries. There is no serious research to ascertain the various elements of employee turnover in IT/ITES sector in Chennai. The study generally encounters few research problems of determining predominant factors leading to employee turnover in IT/ITES sector and how effectively the management if IT/ITES sector take measures to retain their employees. The study aims at examining the dimensions of employee turnover and retention strategies and its respective outcome is select IT/ITES companies in Chennai.

  • Pratham Sabal Brahman Bhagvan Parshuram by: UMESH CHANDRA 300.00

    This is history of Lord Parshuram and Sabal Brahman Parshuram . Lord Parshuram educated Sabal Brahman casts with Shastra(Vedas) and shstra (Arms) and donated lands to them. They reside in different States in different cast names i.e. Bhumihar Brahman in U.P., Bihar,Jharkhand;Tyagi in Western U.P ,Delhi, Uttarakhand,M.P.,Haryana;Mohyal in Punjab,Delhi and Haryana; Niyogi in Andhra, Anavil in Gujarat; Halwa and Karna in Odisa; Bondeli in M.P.;Habyak in Karnataka;Ayar in Tamilnadu; Nambudari in Kerla; Chitpavana in Maharashtra etc. .They are great patriots, warriors, Scholars and Land Lords communities. They are well known for their wisdom and patience.

  • Indian SpoilSport by: Hari Babu E 200.00

    India is Presidential Democracy like U.S. India took chapters on Presidential elections and his powers from American constitution. Indian and American Presidents are indirectly elected by the electoral colleges. Indian electoral college consists of elected members of assemblies and both houses of Parliament. American President is elected by electors who are elected for that purpose. American President appoints secretaries to aid and advise him while Indian President appoints ministers for that purpose. Both Presidents have Executive, military and some judicial powers under Articles 2 and 53 of respective constitutions. Elected Governors have executive power of states in America; in India, it is President nominated Governors. American President cannot alter names, status and extent of states, but Indian President can, under Article 3. It makes America Federal and India, Unitary. Houses are legislative; Presidents are Executive. In India or in America, majority in the legislatures is immaterial to form and run governments by the Executive. Presidents may or may not hold majority in all or any of the state and central legislatures.
    Multiparty system and Midterm elections are unconstitutional. What is taking place in India, in politics, is comparable to what is stated under Pakistan constitution. India should return to Presidential democracy and two-party system duly respecting its own constitution or else, it is bound to lead to poverty, social strife, political instability, political immorality in the country and finally, to bifurcation of the country.

  • Adult Education and Lifelong Learning by: Dr. Madan Singh 770.00

    This book deals with all aspects of adult education and lifelong learning and their various dimensions including linkages. It presents a comprehensive and systematic account of adult education and lifelong learning activities in India and abroad. Along with an investigation of theoretical aspects of adult education and lifelong learning, it offers useful suggestions for literacy practitioners and adult education functionaries involved in the management and execution of adult education and lifelong learning at all levels. The book also contains necessary information regarding Saakshar Bharat – Mission 2012, its objectives, implementation strategies, methods, and ways to achieve the targets in a time-bound manner. This book will thus prove to be an indispensable tool for all adult education and lifelong learning activists, academics, practitioners, policy-makers, planners, etc. In the Twenty-First Century, this book will be extremely useful for the teachers and students specializing and pursuing studies in the area of adult education and lifelong learning in the institutions of higher learning including universities.

  • Safalta! Har ek ka Adhikaar by: N. Shah 351.00

    “Safalta ! Har Ek Ka Adhikaar ” Is A Dedicated Book For In-Depth Knowledge, Training And Experiences Related To Network Marketing, This Book Is Also A Self Help Book Or Network Marketing’s Bible For Those Who Want To Grow Their Career In Network Marketing, In This Book, There Are More Than 60 Short Stories That Make It Very Interesting. In This Book You Will Get Answers to You All Why and How Related to Real-Life Scenarios and Network Marketing? This Is One Of The Best Release Associated With The Direct Selling Industry And Network Marketing Facts Belongs To An Indian Writer Available In Books Stores And Digital Platforms. Mr. N Shah, Wrote This Book To Forward His Experience And Learnings To Those Wandering Out There With The Vision And Motivation To Get Success But Are Just Struggling And Not Getting Success Due To The Lack Of Guidance. Mr. Shah Wants To Give All Those Formulas, Secrets, And Recipes Of Success To More And More People through This Book.

  • Fibro Osseus Lesion Of The Jaw by: Rakhee Sinha 462.00

    This book is written in simple words so that every reader can understand the basics about Fibro osseous lesions, their Classification, Diseases, Conclusions, with recent references for further advanced study on topics. An emphasis on Diseases of Fibro-osseous lesions is well highlighted in this book.

  • L is for Lockdown – Jiya’s Journal of Lockdown Lessons by: Jiya Gangadhar 158.00

    This little book is transcribed from Jiya’s journal during a global pandemic. Just a little girl experiencing new routines, and new fears, she pens her thoughts and learnings in her diary. The chapters describe Jiya’s fun and not-so-fun experiences with her family during one complete year of online/home-schooling, and explore her ways of dealing with uncertainties in the new normal!

  • Tennis World by: Kayaan Desai 150.00

    This book is all about tennis and in this book you are going to gain a lot of knowledge regarding tennis. Even there are some fun facts which you will enjoy.

  • Legal Luminaries Of Bihar by: Sadat Ali Khan 400.00

    This book is a brief and handy work of reference, presenting the main facts about the lives and works of some of the legal luminaries, living or dead, who have been conspicuous in the profession at Patna or in the state of Bihar, are distinguished in the judiciary of the country, have contributed to its development, and have gained immortal fame. The book also elucidates the Judicial System and Administration of Justice

  • Amitav Ghosh Ki Rachnaon Mein Bahusanskritik Anuwad Ka Vishleshan (The Shadow Lines Aur Ibis Trilogy Ke Sandarbh Mein) by: Dr Shalini Kumari 360.00

    This book is based on comparative study of Hindi translation of novels (The Shadow Lines
    and IBIS Trilogy – Sea of Poppies, River of Smoke and Flood of Fire) written by Amitav Ghosh. It deals with translation, especially cultural translation. This book is very useful for Hindi and English novel lovers and is extremely useful for students or researchers for
    translation studies.

  • Staffroom etc (life beyond classroom) by: Mrs Roma Kumar 239.00

    This book describes the work-life of a teacher as a staff member. It attempts to depict the unadulterated and sincerest side of the teachers, as a worker. You may have seen many teachers in your life but after reading this book, you will see them in a different light.. and more likely, admire them more.

  • NON-LIFE INSURANCE by: JAGENDRA RANA 350.00

    The Indian insurance sector is presently on the cusp of a transformation. Many insurers are rapidly adopting AI-driven automation over manual processing because it drastically reduces the time taken to respond to a customer. Insurance has been rapidly evolving as per the changing needs, and “one-size-fits-all” products are long gone.

  • Option Trading ke Rahasya (Pre-order) by: Sandeep Kumar 570.00
    There are many books available in the market on the subject of share market, but through this book, an attempt has been made to explain the complex aspects of the financial sector on the basis of clear, simple language and calculations.
    The detailed information of how to trade in Nifty Options of the stock market is given in the book with real examples, which information will not be found in any other book.
    More than one method has been given in this book, which is very important, the information of how to trade in Nifty options using these methods is given in a better way.
    I am sure that the book will solve the queries, doubts and queries of those who want to know about the financial sector. Through this book, traders will be able to get information and enter the financial market with better confidence.
    I am sure this book will prove useful in understanding nifty option and increasing profit.
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