Additional information
Weight | 0.350 kg |
---|---|
Dimensions | 21 x 12 x 02 cm |
₹289.00
20 in stock
This book studies the role of Indian children in family purchase decision making process duly considering important consumer socialization factors.
This book provides insights for the marketers in identifying the key processes and variables pertinent to the influence of television advertising on
children in family purchase decision making in India. This book will aid the marketers in designing marketing communications targeted towards the children.
Parents, schools, and Government can also benefit in formulating the interventions in minimizing the negative effects of television commercials.
ISBN: "978-93-87996-77-9"
SKU: 1842
Publisher: BlueRose Publishers
Publish Date: 2018
Page Count: 314
Weight | 0.350 kg |
---|---|
Dimensions | 21 x 12 x 02 cm |
There are no products |
There are no reviews yet.