EMERGING RESEARCH PARADIGMS IN COMMERCE

The present edited volume titled “Emerging Research Paradigms in Commerce” is a collection of 14 articles on different aspects of commerce. The present book is an amalgamation of thoughts, experiences and research studies conducted by various management scholars, professionals and practitioners which is addressing a wide range of areas related to Women Empowerment, IPO grading, E-filing, Economic Development, Business Model Innovation, Ethical Business, Green Product Brand Positioning, Quality of Work Life, Investor’s Behaviour in the Financial Market and Digital Marketing, Mergers and acquisitions in public sector banks in India, Role of Microfinance, E-Governance Initiatives in India, Digital Revolution in the financial service sector. The book is presented in a very simple, lucid and logical format. It is believed that this book will be of great interest to concerned academicians, researchers, professional managers and policy makers and anyone looking to gain a solid foundation to continue their learning of dynamic commerce environment.