Ritesh Mohan is a passionate retail professional with over 22 years in the Retail sector, handling some of the biggest brands in beauty, fashion, and fragrances retail & FMCG sector. He has been instrumental in the growth of some of the regional brands as well in the Middle East region. Ritesh specializes in Retail management, Product development, and Brand Management, Retail Operations, Sales Management and Franchising & Business Management. He strongly believes in empowering business owners with his wisdom & experience of around two decades in the industry. Ritesh can also be followed on Instagram as @mohanritesh & on Youtube as @riteshmohan and don’t forget to subscribe his blog www.retailritesh.com wherein he publishes industry specific articles with his own perspectives and insights every month.
It is with great pleasure we are presenting our book “Brand Management” to the student community and teaching fraternity. It is an important subject of study for commerce graduate courses. It is a standard and comprehensive text on the subject. We have explained the topics which are useful and important for those appearing at examinations of various Universities. We hope that this book would be found useful by teachers and the student’s community.
I, GVN Sharma, having 28 years of core experience in sales and marketing. In sales,customer interactions are a challenge because their response is unpredictable. This book is a mirror image for sales interaction, helps marketers to admire the customers in chitchat. All my higher officers and companies have given me a free hand to learn and execute business practices. Later on, Executive Officers have made me a sales trainer to share my experience with sales teams. I sincerely thank them for recognizing my sales experience.
I found many of the Management graduates are not interested in the sales and service
industry, fear in interaction with people, and fieldwork. They might have misunderstood customer service, but it is a great opportunity that doesn’t come to all.
On the other hand, unlearned people and education drop-outs are choosing sales and marketing jobs for their survival. Hence they are missing selling theories and industry discipline, not able to meet the customers’ expectations. Customers are also missing the right information about the products and services. In this confusing stage, selecting the products has become a question mark for the customers.
Organizations’ theory and purpose should properly carry on to consumer society. The sales and marketing industry is lacking good communicators and customer service executives for their products.
My book " SIXER ON SALES PITCH " is a self trainer to the sales staff, in engaging and
satisfying customers’ needs. I explained all the alerts and required skills in selling a product. I hope this book helps sales associates, supervisors, and business owners. Management graduates and experienced trade agents would redefine customer service. Selling is a challenge, and I believe this book navigates them to become stalwart.
It has a collection of twenty papers by scholarly authors who have discussed various issues
and subject matters that explore multiple perspectives from different disciplines, sub-disciplines and areas of expertise. The book provides rich theoretical descriptions and hands-on approach that is conceptual and practical and reflects advances in the literature on research, learning, and assessment. Multiple perceptions produce deeper understanding or illumination, viable solution or a product that creatively and innovatively accommodates different perspectives.
As a maturing academic field, interdisciplinary studies needs to define itself to make the case that interdisciplinarity is, in fact, contributing something distinctive and valuable to
the academy and to society. The movement is from the most general to the more specific, from breadth to depth.
An Interdisciplinary insight is an expert’s view on a particular problem that is based on research. This approach is produced when the interdisciplinary research process is used to create an integrated and purposeful result. In this book, disciplinary experts, scholars and students have produce insights.
The edited book highlights the valuable ideas, views, outlook, observations and thoughts in the form of chapters by authors from reputed institutions across India. It is a complete package, consisting of an interdisciplinary review of diverse ideas and considerations highlighted by the authors belonging to different disciplines. Modern technological developments and globalization add to the complexity of problems and in response, an integrated approach is very much required. Each author’s focus is on another innovative factor at different level of analysis, using different theoretical frameworks, and different methodologies.
These various aspects discussed and displayed through the interdisciplinary examination, in fact stimulate and invigorate the aspiring research scholars, academicians, researchers to look deeper into some of the issues for further exploration. It will be, indeed, a very good reading the miscellaneous discussion about integrative research papers which is a sort of innovation—that is, change—in the means of knowledge production. Here the researchers thoroughly studied the subject and integrate the information to produce new understandings and meanings.