The most valuable property that human being has ever possessed is the product of his/her intellect. For every innovation and its commercial application, protecting it is an inevitable task, but people often fail to protect what is their own due to lack of IPR knowledge. Ideology of Intellectual Property Rights (IPR) is a book that explains the fundamentals of IPR in a lucid manner covering the concept of IPR followed by the history, enforcement, infringements and protection of IPR in India. If you are a student of any stream, a technical or business professional, a researcher, scientist, or a teaching faculty in any field of commerce, science, technology, sports, art or literature, this book is an invaluable resource for you to understand,
create and protect your most valuable intellectual property.
Dr. Suvrashis Sarkar is an award-winning Marketing professional, Management Trainer, an award-winning Researcher and Author. He has 18 years Marketing Management experience in world-renowned organizations such as Unilever, Sojitz, Bajaj. Alongside his Marketing career, since last 16 years he has trained above 3000 professionals on various area of Business Management. His award-winning Research on Intellectual Property Management and Strategic Marketing are published in 2 Books and 32 National & International journals so far. He is a PhD in Strategic Marketing from Jamnalal Bajaj Institute of Management Studies, University of Mumbai and he also teaches Marketing there. He is a seasoned
Wildlife Photographer and a Global Traveler. He is reachable at www.suvrashissarkar.com
History has seen plenty of books, articles and theses dealing with factors affecting the developmental process of an economy. They can be type of Governance, Population, Per-Capita Income, GDP, Welfare and what not. But this book is based on my personal research and publications in either UGC or Scopus indexed journals that deal with only the most fundamental and primitive dimensions of development from which all other dimensions emerge. The dimensions discussed in this book have started influencing socio-economic development since formal civilization started. And all this is explicitly proved in each chapter. Hence, the book is bound to be a special attraction.