Additional information
Weight | .200 kg |
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Dimensions | 21 x 12 x 2 cm |
₹175.00
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Due to rapid technological advancement, we have become inhabitants of a networked society. On this interconnected superhighway, the technological tools and machines are reshaping the mechanism of interactions between advertisers and consumers. Consumption of online media around the world is increasing every second, enabling the users to connect globally to anyone at any time with just a click. Undue usage of the internet and social media has led to a shift in the users’ online behavior. This book confers with the diverse concepts of online advertising and its different technological dimensions. Furthermore, it investigates the extent of the internet’s penetration in India, the changing business patterns, and the scope of online advertising in India. The reach, access, and efficacy of online advertisements have been deliberated over in detail.
ISBN: 9789353473990
SKU: 2636
Publisher: BlueRose Publishers
Publish Date: 2019
Page Count: 145
Weight | .200 kg |
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Dimensions | 21 x 12 x 2 cm |
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