The book is work of extensive research on the subject of Nudge and its use by us in marketing knowingly or unknowingly. The book highlights how Nudges act as supper tools when all marketing efforts fails. How it has been used by governments, like President Barack Obama in USA and Sir David Cameroon in U.K over the years since 2008, governments like ours in India of Shri Narendra Modi have started a Nudge team in P.M.O office for government policy implementation in public. The uses of Nudge has been growing in all fields of life, the book addresses how we use Nudge in marketing and Industry.
The author is working with an MNC as A.G.M Marketing, has taught MBA, PGDBM, PGDMMM students at ASM- IBMR, Chinchward, Pune. He is a management practitioner and an academician, with wide interest in various management topics.