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    Dr. MANISH ISHWARDAYAL GUPTA

ISBN: 9789353472566
SKU: 2613 Category:

NUDGE– NEW SUPER TOOL FOR MARKETING SUCCESS

by: Dr. MANISH ISHWARDAYAL GUPTA
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About This Book
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    The book is work of extensive research on the subject of Nudge and its use by us in marketing knowingly or unknowingly. The book highlights how Nudges act as supper tools when all marketing efforts fails. How it has been used by governments, like President Barack Obama in USA and Sir David Cameroon in U.K over the years since 2008, governments like ours in India of Shri Narendra Modi have started a Nudge team in P.M.O office for government policy implementation in public. The uses of Nudge has been growing in all fields of life, the book addresses how we use Nudge in marketing and Industry.

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Details

ISBN: 9789353472566
SKU: 2613
Publisher: BlueRose Publishers
Publish Date: 2019
Page Count: 144

Meet the Author
Blue rose author
The author is working with an MNC as A.G.M Marketing, has taught MBA, PGDBM, PGDMMM students at ASM- IBMR, Chinchward, Pune. He is a management practitioner and an academician, with wide interest in various management topics.

Additional information

Weight .200 kg
Dimensions 21 x 12 x 2 cm

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