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    Dr. Roni Jain Raju, Dr. Benson Kunjukunju,

ISBN: 9789390034437
SKU: 3727 Category:

OPERATIONAL EFFICIENCY CUSTOMER AND EMPLOYEE SATISFACTION OF INDIAN COMMERCIAL BANKS

by: Dr. Roni Jain Raju, Dr. Benson Kunjukunju,
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Books of Dr. Roni Jain Raju
Books of Dr. Benson Kunjukunju
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    The banking sector in India has undergone remarkable changes since the nationalisation of 14 major commercial banks in 1969. The geographical and functional coverage of banks has surged at a rate that is unprecedented in the world. Similarly, service rendered by banks witnessed major changes after the liberalisation of the financial sector carried out from the early 1990s. The banking system has now transferred itself into a vibrant financial service sector with many innovative and technology-driven services at the end. A diverse range of studies has been conducted by the researchers for measuring the performance of the banks. However, traditional systems of performance evaluation have been typically based on financial views which are incomplete in evaluating the overall performance of the banks. Non-financial criteria like customer’s satisfaction and employee’s satisfaction can be necessary for the strategic success of any bank. In this context, this book puts forth a comprehensive model proposal for the performance evaluation of the banking system which measures the performance of banks by using financial and non-financial performance criteria.

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ISBN: 9789390034437
SKU: 3727
Publisher: BlueRose Publishers
Publish Date: 2020
Page Count: 211

Meet the Author
Blue rose author
"Dr. Roni Jain Raju is presently Assistant Professor in the Post Graduate Department of Commerce, St Thomas College Ranny, Kerala, under the Mahatma Gandhi University, Kerala. She did her M.Com, and Ph.D. from the Mahatma Gandhi University, Kerala. She is the first rank holder of M.Com from Mahatma Gandhi University in the year 2012. She has presented 35 research papers in national and international conferences and has published several research articles in national and international journals. She has been awarded the Intellect Scholar Award from the South Asian Management Association.
Blue rose author
Dr. Benson Kunjukunju M. Com., M. Phil, Ph.D. is currently a Professor in the Post Graduate Department of Commerce, Mar Thoma College of Science and Technology, Ayur, Kerala. He worked as Reader and Associate Professor in St. Thomas College, Kozhencherry and also worked as Principal in Mahatma Gandhi University Institute of Arts and Commerce, Pathanamthitta, Kerala. He is guiding Ph.D. students and completed several Ph. Ds and has 7 books to his credit and co-authored in 3 books. He also published 50 research articles in national and international journals."

Additional information

Weight .200 kg
Dimensions 21 x 12 x 2 cm

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