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    Aryani Banerjee, Tapas Gupta  

ISBN: 978-93-5427-185-4 

 THE MAD AD YEARS

by: Aryani Banerjee, Tapas Gupta  

THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years.

The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and being directly and indirectly involved in many instances that changed Indian advertising forever, and to becoming the owner of a hundred-crore agency, later in his life.

Tangy, wild and bittersweet – THE MAD AD YEARS is not just a book but an irresistible concoction of ink on paper that makes you visualise the characters and incidents as if they are moving and happening right in front of you – it is a lot like the bizarrely beautiful coffee-cherry tea Cascara – it ceaselessly makes you crave for more – as your flip through the book, you will keep letting your soul feed on the intoxicating urge to explore how the story unfolds.

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About This Book

    THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years. […]

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Details

ISBN: 978-93-5427-185-4 
SKU: 4810
Publisher: BlueRose Publishers
Publish Date: 2020
Page Count: 342

Meet the Author
Blue rose author
Aryani Banerjee, author of successful novels ‘Little Longer Than Forever’ and ‘Shadows of Solitude’, completed her schooling from St. Paul’s Boarding & Day School, and graduated from St. Xavier’s College, Calcutta. After pursuing her Post-Graduate Diploma from Times School of Journalism, New Delhi, she began her career as a content writer. While working in NewsX, she realised her inseparable bond with ink, and decided to become a storyteller. The Mad Ad Years is her third book. Tapas Gupta is a veteran advertising professional with over four decades in the profession. He owns one of India’s largest independent advertising agency networks BEI CONFLUENCE, which he had founded in 1998. Over the last 22 years, Tapas Gupta has been an ace advertising entrepreneur, steering his organisation to become a 100-crore agency network today. He is the former CEO of a McCann-Erickson agency in India and the former Director, Corporate of McCann Erickson India. The Mad Ad Years is his debut novel.

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Weight 0.600 kg
Dimensions 22 x 12 x 5 cm

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