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    Professor. Mohd. Mohsin Khan & Professor. Asiya Chaudhary

ISBN: 9789354722516

The New Middle Class of Delhi and NCR

by: Professor. Mohd. Mohsin Khan & Professor. Asiya Chaudhary

It was only in the late 1980s that the importance of the middle class was apprehended in India. With the burgeoning Indian population, the market for specific products multiplied predominantly. Over the past 30 years, successive governments with their prudent macroeconomic policies improved levels of public expenditure, and a healthier Balance of Payment worked to liberate the economic condition of the Middle Class. Significant improvement transformed past ‘Middle Class’ to ‘New Middle Class’(NMC). The metamorphosis enhanced their income and consumption power. The book identifies the impact of this transformation on banking and investment habits, buying /spending habits, education preferences, and lifestyle of the NMC. The purpose is to explore in order to find out their nature and pattern of consumption, savings, and investment. Since the transformation in this class is more visible in metropolitan cities, the areas selected are New Delhi and NCR. It is concluded that the rise in NMC’s income affected their savings/ investments, consumption in various categories of goods differently and lifestyle, leading to a drastic change in consumer behavior, which must not be ignored, as it has a strong impact on consumers goods industry and Indian economy in turn. The consumer goods-producing industry must capitalize on these changes profitably.

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About This Book

    It was only in the late 1980s that the importance of the middle class was apprehended in India. With the burgeoning Indian population, the market for specific products multiplied predominantly. Over the past 30 years, successive governments with their prudent macroeconomic policies improved levels of public expenditure, and a healthier Balance of Payment worked to […]

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ISBN: 9789354722516
SKU: 6495
Publisher: BlueRose Publishers
Publish Date: 2021
Page Count: 201

Meet the Author
Blue rose author
Professor Mohd Mohsin Khan Professor Mohd Mohsin Khan is an academician, researcher, and administrator with almost three decades of experience in the higher education system. He served as the Chairman, Department of Commerce and Dean, Faculty of Commerce, Proctor, Aligarh Muslim University, Aligarh. Presently he is also serving as the Finance Officer, Aligarh Muslim University. His area of specialization is entrepreneurship, banking, and finance, Financial institutions & the market. He has published many research papers along with some books and monographs. He has attended/chaired numerous conferences, seminars, and other academic events at the national and international levels. He has guided 15 Ph.D. and recently completed an ICSSR sponsored research project.   Professor Asiya Chaudhary Professor Asiya Chaudhary is an academician & researcher in the Department of Commerce at Aligarh Muslim University with 18 years of teaching experience at undergraduate, postgraduate level & professional courses, and a committed researcher in the field of Commerce, Textiles Industry, and Behavioral Economics. She has a distinguished record of completing 3 projects, publication of 3 books and research papers in reputed academic journals. She has been organising several academic conferences, workshops, seminars, and webinars at the national and international level. She has conscientiously supervised 11 Ph.Ds and PDF so far.  

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Weight 0.30 kg
Dimensions 20.32 x 12.7 x 2.5 cm

“The New Middle Class of Delhi and NCR”

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