Dr. Archana is a renowned Academician, Researcher, and Media Industry, Consultant. With an experience of over a decade of Industry and Teaching, she is having a flair towards research and writing. An avid reader, a prolific writer, and an eminent researcher; she has in her kitty, 15 research papers in Journals of International repute, 18 research paper presentations in National and International Conference, various keynote addresses and chairing sessions in conferences. She is an active member of the Editorial Board of various International Journals and Board of Studies. Having an MBA in Communications Management from Symbiosis Institute of Media & Communication and Doctorate in Mass Communication, Pune from The IIS University, Jaipur; she began her career with Industry exposure and worked with various reputed organizations and projects followed by entering into the arena of teaching and research. Presently she is associated with Amity University in the Department of Mass Communication.