“This book is all about freebies ( free product or free sample strategies) that one needs to know. Whether you are a startup or big company, freebies play a pivotal role in boosting a company’s bottom line and top line growth. It’s a great brand building tool that big companies are using to make competition squirm. To know the why-how, read the book!!
The author of the book Anjali Sharda pursued Entrepreneurship Management at Department of Management Studies (DMS), IIT Delhi. She has more than ten years of work experience in personal & branch banking with major foreign banks. She has applied many freebies strategies during contest rollouts during her stint with banks, and hereby sharing a bundle of experiences in the book.