The most valuable property that human being has ever possessed is the product of his/her intellect. For every innovation and its commercial application, protecting it is an inevitable task, but people often fail to protect what is their own due to lack of IPR knowledge. Ideology of Intellectual Property Rights (IPR) is a book that explains the fundamentals of IPR in a lucid manner covering the concept of IPR followed by the history, enforcement, infringements and protection of IPR in India. If you are a student of any stream, a technical or business professional, a researcher, scientist, or a teaching faculty in any field of commerce, science, technology, sports, art or literature, this book is an invaluable resource for you to understand,
create and protect your most valuable intellectual property.
Dr. Suvrashis Sarkar is an award-winning Marketing professional, Management Trainer, an award-winning Researcher and Author. He has 18 years Marketing Management experience in world-renowned organizations such as Unilever, Sojitz, Bajaj. Alongside his Marketing career, since last 16 years he has trained above 3000 professionals on various area of Business Management. His award-winning Research on Intellectual Property Management and Strategic Marketing are published in 2 Books and 32 National & International journals so far. He is a PhD in Strategic Marketing from Jamnalal Bajaj Institute of Management Studies, University of Mumbai and he also teaches Marketing there. He is a seasoned
Wildlife Photographer and a Global Traveler. He is reachable at www.suvrashissarkar.com