Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
Dr. Mahul Brahma is a luxury commentator, columnist and the creator of The Luxe Trilogy. He is an award-winning CSR, communications and branding leader with a Tata group company. He has held senior editorial positions in leading national and international publications. He is an award-winning filmmaker, actor and painter. He holds a PhD in Economics and is an alumni of St Xavier’s College, SSSUTMS, MICA, IIM Calcutta and University of Cambridge Judge Business School.