Post Globalisation

This book describes that the process of new socio-economic transformation has affected rural India to a great extent. It has noticed that along with homogenisation of certain aspects of Indian culture, globalisation has also helped in accelerating the growth of self-consciousness and cultural identities. The growing disparities among different segments of Indian population and the resultant unevenness in the spread of a global culture also proliferates diversity. As a corollary, several aspects of our custom and tradition continue to exist side by side as there is both adoption and rejection.