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    Owing to his long teaching experience and personal association with the students and teachers of Economics and keeping in mind their needs and requirements, the author has written this book with the motto to enable the students to understand the principles and theories of economics and to learn their applications in real life.Special features of the textbook are: •Each chapter is divided into several sections covering all the components of the syllabus. •It has logical and systematic presentation. •It incorporates a large number of diagrams and schedules with explanations. •To give students an edge over the basic knowledge of the matter, “An Extra Mile” has been given at the end of each chapter. •Exercise is tuned to the pattern of examination. It includes: •Questions related to remembering and understanding of the subject matter. •Reason based questions. •Previous years’ CBSE questions. •Information and concept based questions. •NCERT questions


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    This book is an interesting way to gain information on various topics like literature, arts, animals, plants, people, places, sports, diet, yoga, environment, science, technology and nature. The work is inspired from the most powerful newspapers and magazines. All the topics have intelligent question with answer that would lead children to reach and work on their knowledge of an outer world. This book also has the capacity to make choices, which will lead the children to greater happiness on awareness, general knowledge, and travel experience. The readers are requested to point out any mistakes and also suggest ways to make this book more useful.


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    The present edited volume titled “Emerging Research Paradigms in Commerce” is a collection of 14 articles on different aspects of commerce. The present book is an amalgamation of thoughts, experiences and research studies conducted by various management scholars, professionals and practitioners which is addressing a wide range of areas related to Women Empowerment, IPO grading, E-filing, Economic Development, Business Model Innovation, Ethical Business, Green Product Brand Positioning, Quality of Work Life, Investor’s Behaviour in the Financial Market and Digital Marketing, Mergers and acquisitions in public sector banks in India, Role of Microfinance, E-Governance Initiatives in India, Digital Revolution in the financial service sector. The book is presented in a very simple, lucid and logical format. It is believed that this book will be of great interest to concerned academicians, researchers, professional managers and policy makers and anyone looking to gain a solid foundation to continue their learning of dynamic commerce environment.


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    Solar ponds represent one of the simplest methods for directly collecting solar irradiation and converting it to thermal energy. Moreover, it is a solar power collector and a thermal storage unit at the same time. Salt gradient solar pond technology is ideally suited to arid and semi-arid areas, the thermal energy from which can then be employed to generate power for desalination purposes. Salinity-gradient solar technologies can deliver energy at night or during periods of cloudy weather with no short-term degradation in quality. It saves money as the cost associated with it is only its initial cost.”


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    This book is divided into several chapters and sections covering all the components of the syllabus. It will help to clarify all your basics and facilitate an overall revision. The book is easy in language and is self-explanatory. It helps to prepare self notes too. Assignments are also given at the last the page of the book to further strengthen your skills.


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    The University Grants Commission (UGC) conducts the National Eligibility Test (NET) twice a year to determine eligibility for lectureship and to award Junior Research Fellowship (JRF) to Indian nationals to ensure minimum standards for the entrants in the teaching profession and research.
    As the book has been designed according to the latest examination pattern of UGC Paper II for subject “Buddhist, Jaina, Gandhian and Peace Studies” (paper code-60), it will for sure help the aspirants climb up the ladder to success. The book has been divided into four sections namely: Buddhist, Jaina, Gandhian, and Peace Study. It is also helpful for the people with history and philosophy background as they can also go for this paper.
    Over 1000 previous years’ objective questions up to November 2017 have been covered section wise. At the end of the book, two Practice Papers for Paper II have been given for thorough practice and self-analysis for the upcoming examination.


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    Language plays an important role in human life. Out of all languages spoken in the world, English is considered as the international language which provides a lot of worldwide opportunities for employment. It is a window language; the most widely spoken in the world and rich in literature, humanistic, scientific and technical fields.


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    This book is targeted for the Grade 3 students for strengthening their mathematical reasoning and analytical skills. It focuses on enabling students to think in an innovative manner. This reference book shall assist them in their preparation for International Mathematics Olympiad. The purpose of compiling this book is that the students must learn that mathematics is not just solving questions but to execute concepts of mathematics in practical life. The reasoning is also a part of Mathematics, and the child learns to analyze it from the early stages. The book enables to prepare fully for International Mathematics Olympiads.


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    Studying farm people is nothing less than knowing the majority of the population and their socio-economic characteristics including the problems and prospects of any developing country like ours. Education, in its all form, is a panacea for all, has shown its miraculous impact on the growth and development of the economy in general and on the farm productivity and efficiency of farm people in particular. There may be instances of invisibility of impact of education on farm production, no such instances are found where higher education of the farm people leads to low productivity and efficiency. In this backdrop the book will shed light on the details about farm production their economic characteristics and the issues that comes in while applying empirical production function; the linkage between education and farm productivity in general; empirical methods on evaluating productivity and efficiency of the farm people and their education. The book has provided a detailed analysis of empirical results of how along with other primary inputs education of the farm people affects their efficiency while producing different food and non-food crops. This book will be an asset to those who are dealing with farm efficiency and productivity analysis.


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    The book ‘Customer Relationship Management: A Corporate Strategy’ is in reference to the Indian Scenario and focuses on the Banking sector, Mobile service sector, and Hotel and Restaurant service sector. The Introductory pages highlight some basic concepts of origination of the term ‘marketing’, the concept of ‘customer satisfaction’, about ‘service’, and its characteristics and concept of ‘consumer behavior’ in a summary. The proceeding passages thereafter elaborate the details of relationship marketing and customer relationship management supported by research data, along with a glimpse of the past, present, and future of CRM.


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    “This booklet has been compiled for those learners who have to speak day to day Chinese for tourist/business and basic communication purposes. Bilateral relations between India and China are increasing year after year, therefore, a compact booklet in bilingual, rather trilingual form i.e. Chinese, English, and Hindi is much in demand.
    Hope this booklet fulfills the expectations of the common learner and reader of Chinese language and makes it possible to go for learning Chinese language in depth and details.”


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    This EVS workbook is designed for the 1st graders, in line with the CBSE EVS text books followed by various schools across India and abroad. The book is good for kids of ages 6 and 7.The series will have workbooks from Grades 1 to 5. The book provides:
     an array of questions related to different concepts they learn at this level
     lots of images and illustrations to help the child answer the questions with good fun
     work space to write, draw and paste
     the Challenger section gives the kid an extra edge

    The book could be essentially used by teachers and parents for assessment and feedback of the child. It provides a great opportunity for the child to assess his own learning, enquire, express and explore the concepts and real life situations.


    I Can Do It by: Shabana Khan 350.00
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    This book is targeted for the Grade 2 students for strengthening their mathematical reasoning and analytical skills. It focuses on enabling students to think in an innovative manner. This reference book shall assist them in their preparation for International Mathematics Olympiad. By solving the problems, the students shall also learn to apply the fundamentals of mathematics in day to day life.


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    This book is about some of the trending issues in the field of finance and is expected to benefit people having interest in the relevant field. Further, special focus has been laid on issues affecting the North-Eastern region of India.


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    This book has been precisely designed to meet the academic requirements of engineering students as per Anna University, Pondicherry University and all other universities in India. The book covers the entire syllabus and contains all sort of value based questions. Use of diagrams, tables, flowcharts etc. has been made to make the topics ‘self-explanatory’. It is a compact handbook which meets all the learners needs to understand concepts in microprocessors and microcontrollers.


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    Psychology has become a separate and well organized field of knowledge in all fields of social life. Previously to study human behavior and mind there was a separate study subject, which was known as the mental philosophy. So we can say that today’s psychology is the offspring of philosophy. This course offers students an engaging introduction to the essential topics in psychology. Throughout this study of human behavior and the mind, you will gain an insight into the history of the field of psychology, as well as explore current theories and issues in areas such as: Childhood development, Adolescence, Emotions, Attachment, Motivation, and wellness.


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    This book with 37 chapters is aimed at the post-graduates of Radiology and Pediatrics as well as Consultants. It covers abdomen, CVS, chest, skeletal, urinary tract, neuro and endocrinology in pediatrics. The section of pediatric endocrinology is a special feature of this book, not included in books on pediatric radiology. All the authors are esteemed teachers in their sub-specialties of radiology. The text and bibliography are reduced to minimum but there is a large gallery of class images, through which one really learns. Reading this book is indeed enjoyable and at the same time informative.


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    Authors examined the relationship between the return from stock market and the foreign exchange rates, also wanted to share the outcome with the rest of the world other than their surroundings as everyone in the industry and common investors should know the direct and also the indirect factors that affecting the climate of the stock market. The book is divided into five major parts and each one will talk about the stake what they took. The more you read the more you will learn what stock market is and how foreign exchange rate will come into the picture. The book is now made available on all the major online stores at affordable price. Read to Lead..!


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    This book has been specifically designed to meet the academic requirements of students studying in Class XII under the CBSE curriculum.

    The book is designed as per the chapters and topics given in the NCERT text book. The book covers the entire syllabus and contains all types of questions including the value based.

    Use of diagrams, tables, flowcharts etc. has been made to make the topics ‘self-explanatory’.

    A separate section for revision questions with their answers and hints are given at the end of each chapter as a self-assessment tool for learners.

    It is a compact handbook which contains everything required by students to have a complete understanding of each topic and to gain success in the board exams.


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    VOCABULARY SPLASH THROUGH VISUALS

    The book is user friendly and based on the concept of linking learning. There are 85 high frequency words followed by an interesting collection of idioms and phrases. All the high frequency words are represented by images, root words/word origin, synonyms and antonyms and illustrated sentences.
    Further, this book also offers simple and interesting analysis.

    For those looking to enhance their knowledge of idioms & phrases and vocabulary skills in a stimulating way, this is your cup of tea.


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    In the recent years Hyderabad city have been rapidly developing due to increase several manufacturing industries i.e., bulk drugs, pharmaceuticals, mineral based industries, agro processing industries, lather, textiles, automobiles industries.. etc., it is resemble of rising pollution level in the Hyderabad city. This book entitled “SOCIO ECONOMIC ANALYSIS: MUSI RIVER WATER POLLUTION” was focused on the socio economic conditions of the people those who were residing the downstream villages of the musi river; they have been using the polluted water for the cultivation of crops, it was found that the paddy, leaf vegetables, vegetables, and grass grown in the area highly contaminated, this have been adversely affected. On the other hand traditional occupations like, washer men, fishermen, shepherds’, weavers, pot makers, gold smiths and toddy tappers they lost their occupations. In these area health problems of human being (skin allergies, diarrheic, malaria, food poison, joint pains, and water born diseases) is more, they have been spending lakhs of rupees of money on health and buying drinking water.


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    This book is to teach the beginners.Pencil sketching makes picture realistic. She has used different B pencils to sketch figures and oil pastel in figures to make the figure more interesting. The book throws light on the study of the human skeleton, the study of human anatomy, human drapery, and light effect on human from different angles. She has tried her best to make the detailed study of hand, leg, head, eyes, and movement of human figures as easy as she could.


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    This book describes that the process of new socio-economic transformation has affected rural India to a great extent. It has noticed that along with homogenisation of certain aspects of Indian culture, globalisation has also helped in accelerating the growth of self-consciousness and cultural identities. The growing disparities among different segments of Indian population and the resultant unevenness in the spread of a global culture also proliferates diversity. As a corollary, several aspects of our custom and tradition continue to exist side by side as there is both adoption and rejection.


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    A Transition from Dependence to Independence” is a special edition that provides invaluable knowledge about the emerging issue of Women Empowerment. This book is an effort to analyze how over the years, women have come forward crossing the boundaries of their homes and excelling in various initiatives they undertake in the field of entrepreneurship and its impact on Economic Development. The book also includes success stories of some of the leading Women Entrepreneurs: their struggle and achievements which will encourage more women entrepreneurs to grab the opportunities and make a profitable career through self-employment.


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    Today, the world is full of competition and if you want to compete the world you must have to maintain a certain level. The book, COMPETITIVE CHEMISTRY, is designed to introduce the students in the world of competition. It contains so many type of questions like: solved example, MCQ, more than one correct answer questions, previous year question of different competition, knowledge test and many more. “COMPETITIVE CHEMISTRY” will help the student in achieving the confidence which the world requires today. The best part of the book is that it contains the solution of all the questions which is in the book. Beside it this book will also help you to make your concepts strong so that you can solve any question with unique approach.


    Rated 4.00 out of 5
    Competitive Chemistry by: Nikhil Kumar 260.00
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    This book is in accordance to the Mumbai University curriculum prescribed for the Final Year Computer Engineering subject ‘Digital Forensics’. Although this book is aligned to the syllabus but can also be used by enthusiasts and students willing to learn how a digital forensic investigation takes place and the various laws governing those investigations.


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    “The book targeted for Grade 4 students enables them to strengthen fundamentals of mathematics to face challenges at later stage. Mere reading from school textbooks is not enough. The students require the reference books from the early stages, to face the competitions. There is some different and innovative matter. The mathematics is to be applied in every sphere of life. The book is written considering this and also for the preparation of International Mathematics Olympiads.


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    The book offers a self-study to understand Meteorology theory for the aspiring pilots in a concise form. The various question paper can easily be answered going through this book and understanding it.


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    It gives me immense pleasure to offer our students the first edition of my book on Medicinal Chemistry-IV for Final Year B.Pharm as per SPPU Syllabus.

    The Silent Features of this book includes;

    • Disease and Drug information;
    • Drug Classification;
    • IUPAC Name of each Drug;
    • Structure of each Drug;
    • Brand Name or Trade Name of some Drug;
    • History;
    • Mechanism of action;
    • SAR of some Drugs;
    • Pharmacokinetics;
    • Side effects;
    • Synthesis of some Drugs.

     


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    This is a Ph.D thesis published by the researcher Dr. Mrs. Kanchan Mukund Sananse (Navale), in the form of a book. The research title of the study is ‘A study of Industrial Contribution in Socio-Economic Development of North Maharashtra’. This book is recommended for the students of M.A., M.com, M. Phil., M.P.M., M.B.A. and other such P.G. Courses for their project work. The author assures that this book will prove to be useful and will help the students constructively in the preparation of their project.


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