Media Research Analytical Skills & Techniques

This book is designed to provide some of the answers to the queries of students of Mass Communication, Journalism, Advertising, Communication, Social Media and Electronic Media in terms of research. In this book, the focus is on some of the theories of communication, Multimedia, Media Research Analytical Skills and Techniques, how to organize and conduct research in communication studies, journalism studies and mass communication designs. The book provides inputs and instructions for a beginner in a mass communication research study. Emphasis is given to some of the theories of communication with its relevance in communication research, research methodology as applied to media and mass communication research designs.