Sandeep Simon Behera
Branding and Marketing in the Current Economic Eraby: Sandeep Simon Behera
Brand and Marketing, Two words one’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot more to brand marketing than you might think. What is brand marketing? Brand Marketing is a way to promote your product or service by promoting your brand as a whole. Essentially, it tells your service’s or product’s story by emphasizing your whole brand.
In this book, I have been talking about some of the best examples of brand marketing from top global brands and discussing how you can take cues from them as you develop your own brand marketing strategies. I am also covering what to do and what to avoid with brand marketing to ensure your strategy’s success.
It’s important to understand the difference between branding and marketing so one can effectively use them together. In essence, marketing is how you build awareness of your brand and its products and generate sales and branding is how you express what your business is for and what it’s all about. Think of marketing as your business-generating toolkit and branding as your overall approach to reaching your target audience.
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