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    Sandeep Simon Behera

ISBN: 9789354725166

Branding and Marketing in the Current Economic Era

by: Sandeep Simon Behera

Brand and Marketing, Two words one’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot more to brand marketing than you might think. What is brand marketing? Brand Marketing is a way to promote your product or service by promoting your brand as a whole. Essentially, it tells your service’s or product’s story by emphasizing your whole brand.

In this book, I have been talking about some of the best examples of brand marketing from top global brands and discussing how you can take cues from them as you develop your own brand marketing strategies. I am also covering what to do and what to avoid with brand marketing to ensure your strategy’s success.

It’s important to understand the difference between branding and marketing so one can effectively use them together. In essence, marketing is how you build awareness of your brand and its products and generate sales and branding is how you express what your business is for and what it’s all about. Think of marketing as your business-generating toolkit and branding as your overall approach to reaching your target audience.

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About This Book

    Brand and Marketing, Two words one’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot more to brand marketing than you might think. What is brand marketing? Brand Marketing is a way to promote your product or service by promoting your brand as a whole. Essentially, it tells your […]

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Details

ISBN: 9789354725166
SKU: 6466
Publisher: BlueRose Publishers
Publish Date: 2021
Page Count: 225

Meet the Author
Blue rose author
Sandeep Simon Behera has more than twenty-five years of experience as a senior entrepreneurial executive. He is very passionate about his profession and is dedicated to contributing through performance and leadership. He is an ideation expert in the media industry, He has received the " BHASKAR ACHIEVER'S AWARD" in 2009 for print ideation " Aao Gwalior Sawarein".A senior professional with expertise in strategic business management, marketing & sales, branding, client advocacy, product development, innovation, new product launch & business turnaround spanning timeshare sales, media marketing, branding, networking at top levels, and digital domains across geographies in India. A thought leader & change manager with an analytical bent of mind and exception execution bias. He takes immense pride and satisfaction in the teams he has groomed by guiding, motivating, and training them. In Spite of his professional successes, Sandeep has remained rooted in his values. He is remarkable in his simplicity of conduct and enormity of vision.

Additional information

Weight 0.34 kg
Dimensions 20.32 x 12.7 x 2.5 cm

“Branding and Marketing in the Current Economic Era”

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