Marketing (2)

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  • Branding and Marketing in the Current Economic Era by: Sandeep Simon Behera 236.00

    Brand and Marketing, Two words one’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot more to brand marketing than you might think. What is brand marketing? Brand Marketing is a way to promote your product or service by promoting your brand as a whole. Essentially, it tells your service’s or product’s story by emphasizing your whole brand.

    In this book, I have been talking about some of the best examples of brand marketing from top global brands and discussing how you can take cues from them as you develop your own brand marketing strategies. I am also covering what to do and what to avoid with brand marketing to ensure your strategy’s success.

    It’s important to understand the difference between branding and marketing so one can effectively use them together. In essence, marketing is how you build awareness of your brand and its products and generate sales and branding is how you express what your business is for and what it’s all about. Think of marketing as your business-generating toolkit and branding as your overall approach to reaching your target audience.

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    This book bridges the gap between technical, marketing and commercial streams. Its one of the few hand-books prepared out of sheer field experience and is an unique blend of technical and practical knowledge for Electrical engineers and particularly for Transformer designers.

    Ready Reckoner for Transformer Marketing Engineers by: Avinash Kumthekar 1,602.00

    This book bridges the gap between technical, marketing and commercial streams. Its one of the few hand-books prepared out of sheer field experience and is an unique blend of technical and practical knowledge for Electrical engineers and particularly for Transformer designers.

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