DECODING M.E.D.I.A is a compilation of some lectures delivered at mass communication institutes and university in Dubai, U.A.E., for the Young beginners looking out for Media knowledge and for those working professionals who wanted to enter Media industry as a Journalist or as an Ad Man but do not know how to go about it. This book offers “Experiential Learnings” straight from the Media industry expert for all those with a creative bent of mind and will give a clear insight of how the communication industry functions and how the aspiring Media students can equip themselves with basic Media knowledge which can come handy during their job interviews or at workplace. Those looking at entering this in order to become famous, media personalities must go through these basics to know how this industry is a game of best coordination and distribution of right content to the right audience. The book covers various platforms (like print and broadcast) and how one can use this knowledge to be at the service of the consumers of authentic information (in the form of news or advertising) without evolving
self as a Judge, Jury and an executioner. If you wish to be a Print Media expert, a Radio Jockey or a TV reporter or an anchor or a successful advertising solutions provider then DECODING M.E.D.I.A is your
essential guide in every sense.